Komar

Redefine a distinguished family company rooted in tradition and timeless ethical values.

Komar, arguably the largest (and oldest) privately owned manufacturer and licensor of sleepwear and intimates, needed to rebrand to compete with upcoming startups. At Adoptive, we rebranded and repositioned the company and its business lines to enable it to scale efficiently with its projected growth. In line with its values, the brand reflects a modern aesthetic with roots to classic forms.